I have to be honest, the first time I ever heard the term ‘trolling‘ was after I discovered MBLAQ. I had no idea what it meant and often wondered why fans would call G.O a troll or say he was trolling his MBLAQ brothers. Initially I thought it was a derogatory term but then realized that being called a troll or accused of trolling simply meant one took great pleasure in playfully, deliberately and often with great cleverness, instigating another. The operative word here being: playful. There is nothing wrong with a little playful trolling, right? Especially when executed by the mischievous and crafty, G.O.
Continue reading “The Soulful Countdown to G.O’s Discharge ~ Day 282”

The genius that is Korean advertising will never cease to amaze me. I think of all of the revenue that could be generated in the west if advertisers enlisted more artists to help endorse their products. True, there are plenty who do endorse, but not in the way or to the level of their Korean counterparts. A commercial film (CF) using the artists’ music is one thing. Building a story around the product and then dropping the artists into the CF creating an advertisement in the guise of a short film is a whole new level. Remember the liptasticness that was the MBLAQ Chapstick endorsement?




