Remember back in July-August 2014 when the Ice Bucket Challenge was going viral to promote awareness of the disease amyotrophic lateral sclerosis (ALS)? If so, then you will remember that G.O was challenged by comedian Kim Ji Ho to take that challenge and bravely allowed an entire bucket….no, ice cooler of water poured over his adorable self.
Wearing a t-shirt emblazoned with the phrase Milk & Cookies, our fearless main vocal solemnly knelt (he looks so zen up there) bracing himself for the ice shower! It all happened so quickly but I am sure the anticipation of waiting for the water to wash over him felt like an eternity.
Many people participated and many donated. According to Wikipedia, the Ice Bucket Challenge was a successful campaign . . . Even though 40–50% of the new donors were likely to make one-time gifts only, the Challenge instigated large numbers of people, videos, and donations. The challenge also benefited from a unique balance of mass interest and individual identification. In using social media as its platform, it accessed many people worldwide.
I was really proud of G.O for participating in the challenge when he received it. He was a real trouper and braved the cold water well. Hopefully, his participation raised even more awareness and encouraged a good many donations.