The genius that is Korean advertising will never cease to amaze me. I think of all of the revenue that could be generated in the west if advertisers enlisted more artists to help endorse their products. True, there are plenty who do endorse, but not in the way or to the level of their Korean counterparts. A commercial film (CF) using the artists’ music is one thing.  Building a story around the product and then dropping the artists into the CF creating an advertisement in the guise of a short film is a whole new level. Remember the liptasticness that was the MBLAQ Chapstick endorsement?

Continue reading “The Soulful Countdown to G.O’s Discharge ~ Day 280” →