Tag: Rain CF

[series] Rain’s World of Endorsements: Send in the Clones – KB Star Card (Part 1)

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Cloud cover by Michele, Staff Writer

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It is an ongoing delight to watch Rain endorse a product, isn’t it?

He truly does bring his very own special charm and style of promotion, regardless of product or concept.  Perhaps it is because, as an entertainer, he has to be a bit of a self-promoter himself in what is a very competitive business: show business. Maybe this gives him an edge as he truly understands the power of promotion and the necessity to be both honest and effective.  Think about it.  When Rain endorses something, he is not selling himself per se, but he is attaching himself to a product, goods, or service so he does have a certain responsibility as a representative of what he is endorsing.  I’m guessing Rain most probably knows this and that is why he approaches each project with respect and dedication.  In fact, these are two…

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[series] Rain’s World of Endorsements: A “Lotte” Rain (Lotte Duty Free Shops)

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Cloud cover by:  Michele, Staff Writer

Rain Lotte Duty Free

I have to warn you right now – if you are not already in full blown crush mode over Rain, this one will promptly put you there whether you like it or not!!  You’ve been warned so proceed at your own risk!

If you visit Seoul, you will no doubt be introduced to the wonderful world of Lotte.  The Lotte Company is a conglomerate of businesses that include everything from food products to housing, to finance and even amusement parks.  Big company. BIG! So naturally it can go all out and get the best of the best of the best to promote its goods and services.  And we all know who the best is.  Rain.

Lotte Duty Free Shops are department stores strewn throughout Seoul.  In my experience with them while I was in Seoul, it was like shopping at the airport – I…

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[series] Rain’s World of Endorsements: FuMa-licious!

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I like to write about Rain….does it show? ♥♥

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Cloud cover by:  Michele, Staff Writer

Fuma2Is it just me, or does Rain look delectably and deliciously happy when he is eating?  I cannot imagine him ever turning down an opportunity to endorse food – especially something sweet!

Back in 2007, Rain signed on to endorse FuMa Cakes in China.  Generally, it seems that in Asia signing on for an endorsement is a big deal, like in press conference big deal.  Unlike here in the States, I believe a lucrative endorsement in Asia is indeed a celebrated event complete with press (obviously) and perhaps even some champagne.  Fijan Fuma Foods Group was clearly happy with Rain on board for this campaign.  Golden boy meets golden snack cakes?  Yep, that works!

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[Fangirl Footnote:  Isn’t he so perfectly handsome in that chocolate sweater and tortoise-shell framed glasses?]

Decked in white, ethereal and angelic, I love the way he moves throughout…

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The Wonderful World of a Rain Endorsement

~ Michele ~ 2 Comments

Well, hey now…..THIS is kind of maybe just a little bit AWESOME!

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— Cloud cover by: Michele, Staff Writer

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I used to think that it was kind of a sell out when celebrities both in the entertainment and sports worlds would lend their image to a specific product – otherwise known as the ‘endorsement.’    It is clearly a win-win situation for both the endorser and endorsee  – I get it!  It’s a true moneymaker for both as well as exposure.  But I have to tell you, when I saw the kinds of endorsements coming out of Asia, I had to pause and say to myself….maybe this endorsement thing is not such a bad gig, especially when Rain is attached to the product.

In my ever-growing quest to know all there is about Rain I would be remiss and certainly selling myself short if I didn’t have a look at his endorsements.  And with his recent activity for Mentholatum and upcoming appearance…

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