[series] Rain’s World of Endorsements: Kyochon Fried Charm – Kyochon Chicken

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Cloud cover by: Michele, Staff Writer

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It is an undisputed fact that Rain loves food. If we weren’t sure, we certainly got confirmation during the first episode of his reality show, The Rain Effect where food was basically a part of the supporting cast! I LOVE that he loves food, seems to think about it often, and goes to great lengths to find something delicious to satisfy his palate.

This love of cuisine translates perfectly to the various commercial films he has made throughout the early part of his career that endorsed some kind of food or beverage product. He always seems so delighted to promote food!

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Kyochon Chicken is one of the largest Korean fried chicken chain restaurants in South Korea and even has locations in the US. This must be some serious chicken. ^.^

And for Rain’s part in the endorsement, I am truly amused by the dichotomy…

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[series] Rain’s World of Endorsements: Body Built By Bibimbap – GrEAT Korea

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I think it is safe to say that of the many characteristics we all find so endearing about Rain, his genuine love of food is perhaps one of the favorites.

It no surprise then when we catch him in food-oriented commercial films. As I progress with this series, I am finding that the food CFs top my list as most enjoyable (and definitely where he rocks the cuteness to the nth degree). Rain does not need to act or feign enjoyment of eating. This is a true pleasure for him.

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The Korea Ministry for Food, Agriculture, Forestry and Fisheries let the splendor of Korea’s landscape collide with tasty Korean cuisine then added that special ingredient: Rain, for their GrEAT Korea campaign. The level of delicious is probably beyond that which any taste bud could reasonably tolerate!

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Surely the delectable shots of the those fabulous…

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[series] Rain’s World of Endorsements: Getting Schooled – Elite Basic

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After four consecutive nights of Rain’s full on sexy and swag, I thought it best I return to my CF series a little less provocative and in-your-face in that I, myself, am still trying to recover. So what better way than the innocence of Jung Ji Hoon, the school boy?

Fresh on the heels of his debut and pairing up with co-JYPE mentee, Byul, he frolicked his way through a wintry playground for school uniform producer Elite Basic. Such a sweet precursor to Sang Doo, right?

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In these early CF’s, it is rather endearing to see Rain still getting his footing in front of the camera as well as settling into that long frame of his while dancing. In that I just had the honor of witnessing him dance inches in front of me at ZEPP Tokyo, I can tell you he has perfected…

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[series] Rain’s World of Endorsements: The Magic of Rain – Korea Sparkling

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When the writers of this CF were told to come up with five adjectives that would justly describe Korea, they must have had Rain on the brain because the five chosen could easily describe him.

Inspiring

Check. From his humble beginnings to his incredible work ethic and unwavering belief in himself, Rain is the personification of inspiration. He leads by example, he mentors, and continues to out-achieve himself.

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Sparkling 1

Spicy

Check. Rain is spicier than the spiciest kimchi.

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Sparkling sexy

Pulsating

Check. From his first album to Back To The Basic, his music is the epitome of pulsating. Every note, every lyric throbs with life, emotion, longing, and sensuality. When Rain sings, you feel the pulsating vibration from the core of his being. His art is his lifeline.

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Magical

Check. Rain has his own special magic and essence that is indescribable and impossible to duplicate. If…

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[series] Rain’s World of Endorsements: The Face That Could Launch A Million Smiles – Vonín

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Rain sure does give good face. It is really difficult to imagine he was criticized for not having the right look, or at best, one that was not marketable.

Are you kidding me? Rain is a handsome man. Any beauty/skin care line that had the smarts to sign him on to endorse was not taking a chance whatsoever. There simply was no risk at all and no possibility of failure. In fact, failure is simply not part of Rain’s vocabulary.

Vonín cosmetic skin care line for men and Rain make handsome look so good in these commercial films. Filmed in muted, almost sepia tones, they ooze style and class – once again, two things Rain has a wealth of.  In this first one for Vonín White Essence, Rain plays to the camera so well and the camera just loves him back.

I have to ask, did…

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[series] Rain’s World of Endorsements: Ji Hoon’s Too Sexy For His Phone – SK Telesys W Phone

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By the end of this series of posts someone is either going to have to lock me up or lock him up!

When I began this Rain CF revival, I did so with no real plan or method to my madness.  Meaning, I did not start with the first and chronologically deliver them in the order in which they were made, presented and/or aired.  In reviewing what I have posted so far, I can say that the latter offerings are proving to be far more provocative.  These two commercial films for SK Telesys W Phone back me up completely and also back me into a corner of incoherent thought function. In fact, I am surprised I am able to write anything at all after viewing them.

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In the first of the two, I was trying to decipher the concept.  Everyone is dressed in muted…

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[series] Rain’s World of Endorsements: Refreshing Sereni-TEA – Today’s Tea

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Tea is definitely a wildly popular beverage in Asia.  Likewise, Rain is a wildly popular entertainer in Asia (and around the world).  Ok, that sounds like another winning collaboration for an endorsement!  And, what a delight to see a fit and serene Rain, dressed in white, going through his morning workout.  Is it me or does he look absolutely sensational in white?

We see him stretching and bending and curling those weights – and then the pièce de résistance: he levitates in a very yogic-inspired pose.  Well, that just had me squeeing with fangirl joy.  I am a huge fan of yoga so when you throw Rain into that mix, it would pretty much be the equivalent of a narcotic!!  Hey, don’t judge.  We all have that point where we just go over the edge when it comes to Rain. He caps off the…

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[series] Rain’s World of Endorsements: Raising the Bar, The Chocolate Bar – Scalar Chocolate

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I absolutely adore young, baby Bi!!

His very early endorsements just make me feel all warm and fuzzy probably because he exudes such pure energetic innocence.  There is something so endearing and honest about him and that is something that is consistently present in all he does.  There is no pretense with Rain.  What you see is what you get.  I admire that about him.  That honesty is always present be it in his live stage performances or on the screen, CFs included. I refuse to believe he has it in him to fake the kind of fun he seems to have in these early commercial films!

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In this early CF, however, that innocence I was talking about went right out the window.  This here is kind of pushing the provocative envelope, if you ask me!!  The only thing remotely innocent in this one…

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[series] Rain’s World of Endorsements: Ice Cream is My Chingu – Binggrae Ice Cream

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Imagine you are all of about 19 or 20 years old and have just spent the better part of your teenage years hungry, and hungry on several different levels.  Now imagine your manager comes up to you one day early in your career and asks, “Are you interested in doing a CF where you will probably have to eat ice cream all day?”  I am sure a very young and eager Rain did not hesitate in the least bit when answering that question and jumped right into endorsing Binggrae Ice Cream.  Oh my gosh….are you ready for some absolute adorably cute Rain???

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When I watched this CF my heart just burst with happiness.  Young, fresh and eager, I felt like Rain was calling out to me to join him for some ice cream on a hot summer day.  He has a natural and honest…

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[series] Rain’s World of Endorsements: Easy, Breezy, Steamy Goodness – KB Star Card (Part 2)

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Bless KB Financial for having the vision of letting Rain endorse their KB Star Card – sincerely and truly, bless you, KB Financial!  In this second installment, I’d like to visit 2 more CFs Rain gave us for KB Star Card.  As in the previous two, I guarantee you will see why Rain’s vast appeal truly does set him apart from other performers, Asian or otherwise – and why I continue to believe that no matter what the project, he approaches each with commitment, dedication, focus and fun!

In this fresh California skater-inspired spot, Rain throws on his magic t-shirt and bounces through the byways of Pomona, California.  Pomona, California?  Huh?  I first thought it could be Hermosa Beach because it looked familiar to me, as I lived in that area at one time.  But, the street signs visible during a portion of this…

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