Tag: Jung Ji Hoon

[series] Rain’s World of Endorsements: The Face That Could Launch A Million Smiles – Vonín

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Rain sure does give good face. It is really difficult to imagine he was criticized for not having the right look, or at best, one that was not marketable.

Are you kidding me? Rain is a handsome man. Any beauty/skin care line that had the smarts to sign him on to endorse was not taking a chance whatsoever. There simply was no risk at all and no possibility of failure. In fact, failure is simply not part of Rain’s vocabulary.

Vonín cosmetic skin care line for men and Rain make handsome look so good in these commercial films. Filmed in muted, almost sepia tones, they ooze style and class – once again, two things Rain has a wealth of.  In this first one for Vonín White Essence, Rain plays to the camera so well and the camera just loves him back.

I have to ask, did…

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[series] Rain’s World of Endorsements: Ji Hoon’s Too Sexy For His Phone – SK Telesys W Phone

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SK Telesys 5

By the end of this series of posts someone is either going to have to lock me up or lock him up!

When I began this Rain CF revival, I did so with no real plan or method to my madness.  Meaning, I did not start with the first and chronologically deliver them in the order in which they were made, presented and/or aired.  In reviewing what I have posted so far, I can say that the latter offerings are proving to be far more provocative.  These two commercial films for SK Telesys W Phone back me up completely and also back me into a corner of incoherent thought function. In fact, I am surprised I am able to write anything at all after viewing them.

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In the first of the two, I was trying to decipher the concept.  Everyone is dressed in muted…

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[series] Rain’s World of Endorsements: Harmony Meets Handsome in Ho Chi Minh–Cantavil Premier Apartments

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When Korean corporation Daewon Company partnered with Vietnam’s Thu Duc Housing Development Corporation, the Cantavil Premier Apartments were born in Ho Chi Minh City, Vietnam.  New, modern, and high-tech, this new development offered a plethora of amenities if you chose to live in one of its exquisitely designed and architecturally harmonious apartments.  Complete with a Lotte Modern Cineplex, the Cantavil Premier had it all.  And they had one very famous world star to tell you all about it.

Rain just oozes style and class.  So he was the perfect spokesperson for a new and classy housing development.  He happens to be one architecturally harmonious human who wears a suit like it was born into creation and designed solely for him.  See if you can catch that Yves Saint Laurent belt buckle. Hot.

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Even as he languidly awakens in his loose-fitting loungewear, he makes it…

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[series] Rain’s World of Endorsements: Raising the Bar, The Chocolate Bar – Scalar Chocolate

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I absolutely adore young, baby Bi!!

His very early endorsements just make me feel all warm and fuzzy probably because he exudes such pure energetic innocence.  There is something so endearing and honest about him and that is something that is consistently present in all he does.  There is no pretense with Rain.  What you see is what you get.  I admire that about him.  That honesty is always present be it in his live stage performances or on the screen, CFs included. I refuse to believe he has it in him to fake the kind of fun he seems to have in these early commercial films!

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In this early CF, however, that innocence I was talking about went right out the window.  This here is kind of pushing the provocative envelope, if you ask me!!  The only thing remotely innocent in this one…

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[series] Rain’s World of Endorsements: Some Like It Hot – Rinnai Heating Systems

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In my opinion, this is brilliant.  Was there really any question who would be best able to endorse a product that, well, generates heat?

Rain is the very definition (and essence) of hot so signing him on to endorse Rinnai Heating Systems was, on one hand, a no brainer, and on the other, another display of sheer marketing genius!

When I watched this ad, I was convinced the advertising team was made up solely of women!!  Let’s look at the evidence.

First, Rain walking with shirt open, the warm breeze on his skin.  Second, Rain casually sitting in his apartment as if he were inviting you in for a glass of wine.  (Yes, my imagination goes a bit wild sometimes when I watch him.)  Finally (and most importantly), Rain shirtless.  Rain shirtless taking a shower.  I repeat, Rain shirtless taking a shower.  Yep, there must…

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[series] Rain’s World of Endorsements: Ice Cream is My Chingu – Binggrae Ice Cream

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Cloud cover by: Michele, Staff Writer

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Imagine you are all of about 19 or 20 years old and have just spent the better part of your teenage years hungry, and hungry on several different levels.  Now imagine your manager comes up to you one day early in your career and asks, “Are you interested in doing a CF where you will probably have to eat ice cream all day?”  I am sure a very young and eager Rain did not hesitate in the least bit when answering that question and jumped right into endorsing Binggrae Ice Cream.  Oh my gosh….are you ready for some absolute adorably cute Rain???

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When I watched this CF my heart just burst with happiness.  Young, fresh and eager, I felt like Rain was calling out to me to join him for some ice cream on a hot summer day.  He has a natural and honest…

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[series] Rain’s World of Endorsements: Easy, Breezy, Steamy Goodness – KB Star Card (Part 2)

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Bless KB Financial for having the vision of letting Rain endorse their KB Star Card – sincerely and truly, bless you, KB Financial!  In this second installment, I’d like to visit 2 more CFs Rain gave us for KB Star Card.  As in the previous two, I guarantee you will see why Rain’s vast appeal truly does set him apart from other performers, Asian or otherwise – and why I continue to believe that no matter what the project, he approaches each with commitment, dedication, focus and fun!

In this fresh California skater-inspired spot, Rain throws on his magic t-shirt and bounces through the byways of Pomona, California.  Pomona, California?  Huh?  I first thought it could be Hermosa Beach because it looked familiar to me, as I lived in that area at one time.  But, the street signs visible during a portion of this…

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[series] Rain’s World of Endorsements: Send in the Clones – KB Star Card (Part 1)

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It is an ongoing delight to watch Rain endorse a product, isn’t it?

He truly does bring his very own special charm and style of promotion, regardless of product or concept.  Perhaps it is because, as an entertainer, he has to be a bit of a self-promoter himself in what is a very competitive business: show business. Maybe this gives him an edge as he truly understands the power of promotion and the necessity to be both honest and effective.  Think about it.  When Rain endorses something, he is not selling himself per se, but he is attaching himself to a product, goods, or service so he does have a certain responsibility as a representative of what he is endorsing.  I’m guessing Rain most probably knows this and that is why he approaches each project with respect and dedication.  In fact, these are two…

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K-Shot Postscript: 비 Rain & Yoo Seung Ho – Adidas Adonis Squared

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I feel like this is a celestial event.  You know, the kind of thing that happens every 5000 years or something!! I just finished up and posted Yoo Seung Ho as my latest K-Shot, as you know, and Rain awhile ago.  I knew when I decided to blog about the delicious men of the K-entertainment world that the amount of information out there would be so vast and wide, it would be next to impossible to find ALL of it, and indeed impossible to include in a single post.  Hence, the K-Shot Postcript.  My dear friend and fellow blogger, Stephe at Cloud USA  and over at stephethornton.com has been a wonderful supporter of all I do over here (so much so she offered me a position on the Cloud USA staff as a writer) so I have her to thank for thunking me over the head with this one.  Sinew and smolder collide when Rain and Yoo Seung Ho meet in the gym for Adidas.  Oh yes this makes me very happy!! 🙂 Thank you, Stephe!!

[Video credit:  adidasisallin]

[series] Rain’s World of Endorsements: A “Lotte” Rain (Lotte Duty Free Shops)

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Rain Lotte Duty Free

I have to warn you right now – if you are not already in full blown crush mode over Rain, this one will promptly put you there whether you like it or not!!  You’ve been warned so proceed at your own risk!

If you visit Seoul, you will no doubt be introduced to the wonderful world of Lotte.  The Lotte Company is a conglomerate of businesses that include everything from food products to housing, to finance and even amusement parks.  Big company. BIG! So naturally it can go all out and get the best of the best of the best to promote its goods and services.  And we all know who the best is.  Rain.

Lotte Duty Free Shops are department stores strewn throughout Seoul.  In my experience with them while I was in Seoul, it was like shopping at the airport – I…

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