[series] Rain’s World of Endorsements: Dancing in the Bidanbi Rain

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Cloud cover by:  Michele, Staff Writer

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Contemplating Rain’s early years continues to hold me in complete awe of his many accomplishments.  His endless capacity to muscle through the difficult times is a true testament not only to his strength and fortitude, but to his core belief that he was capable of being everything he dreamt of being and more.  I think this is something he carries with him to this day, and has always carried with him.  It is what fuels him.

It is no wonder then that in 2002, the same year he debuted as a solo artist, he began his endorsement onslaught in Asia.  All I can say is this: if I were quietly sitting in my living room watching the latest K-drama and the following CF came on my television screen, I would have probably sit straight up and screamed…..noogooseyo???  The opening scene of…

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