Cloud cover by Michele, Staff Writer

It is an ongoing delight to watch Rain endorse a product, isn’t it?

He truly does bring his very own special charm and style of promotion, regardless of product or concept.  Perhaps it is because, as an entertainer, he has to be a bit of a self-promoter himself in what is a very competitive business: show business. Maybe this gives him an edge as he truly understands the power of promotion and the necessity to be both honest and effective.  Think about it.  When Rain endorses something, he is not selling himself per se, but he is attaching himself to a product, goods, or service so he does have a certain responsibility as a representative of what he is endorsing.  I’m guessing Rain most probably knows this and that is why he approaches each project with respect and dedication.  In fact, these are two…