Cloud cover by: Michele, Staff Writer

In my opinion, this is brilliant.  Was there really any question who would be best able to endorse a product that, well, generates heat?

Rain is the very definition (and essence) of hot so signing him on to endorse Rinnai Heating Systems was, on one hand, a no brainer, and on the other, another display of sheer marketing genius!

When I watched this ad, I was convinced the advertising team was made up solely of women!!  Let’s look at the evidence.

First, Rain walking with shirt open, the warm breeze on his skin.  Second, Rain casually sitting in his apartment as if he were inviting you in for a glass of wine.  (Yes, my imagination goes a bit wild sometimes when I watch him.)  Finally (and most importantly), Rain shirtless.  Rain shirtless taking a shower.  I repeat, Rain shirtless taking a shower.  Yep, there must…